EXPERIENCE
Bloomingdale’s • June 2014–Present • Copywriter—Intimates, Beauty & Social Media
Duties: Writing descriptions for all lingerie, sleepwear, hosiery and beauty products, as well as assisting with accessories, home, ready-to-wear, kids and menswear; crafting weekly on-brand e-mail & website messaging for intimates and beauty, with occasional work in fashion accessories, menswear and loyalty; creating seasonal lookbook & campaign copy, starting with thematic conception through to launch; creating copy for all social media platforms and accounts; and liaising with the warehouse staff to correct all copy discrepancies. Concepted and executed the format & content restructure of beauty product descriptions, resulting in a notable spike in web sales (some products saw up to +200%).
La Garçonne • Sept. 2012–June 2014 • Content Coordinator
Duties: Preparing product pages for upload (including scheduling and gathering photos, copy, pricing and inventory); managing & organizing the fashion closet inventory; product copywriting; managing all pre-selling products and accurate/timely receipt thereof; seeing product website upload through from start to finish, from scheduling the item through until the item is actually made available for purchase; merchandising and maintaining visual order of products on the website; acting as a liaison for all issues and inquiries regarding photography and retouching, copywriting and editing, buying, customer service and inventory; managing all product markdowns; creating unique shopping pages to align with features and filling out copy-deck for editorial layouts; assisting with fashion photoshoot preparations and creation of sitting sheets; and providing general assistance to all department heads & CEOs.
Vision InfoSoft Corp. • June 2011–Aug. 2012 • Content Manager
Duties: Managing a group of freelance writers and their earnings; creating fresh article ideas; copyediting; copywriting; interviewing customers for case studies; social media maintenance; WordPress and website management (HTML & CSS); and general assistance to the marketing manager.
Skinnie Entertainment Magazine • June 2010–Aug. 2012 • Intern & Staff Writer
Duties: A 3-month internship of feature writing, column writing, blogging and marketing. Then, a staff writer position responsible for two monthly sections (film news & album reviews) in addition to longer features.
Daily Titan Newspaper • Aug. 2010–May 2011 • Features Editor
Duties: Managing staff writer assignments; fact-checking; section editing; copyediting; page layout and design; pitching story ideas; occasional front page work. Staff writer in features, opinions, A&E, news.
Vision InfoSoft Corp. • Summers of 2007, 2008 • Marketing & Design Asst.
Duties: Copyediting; copywriting; photo editing; web and graphic design; marketing strategy; data entry. Developed a web gallery to increase customer interaction ease and speed by 50%.
EDUCATION
California State University – Fullerton • Jan 2011 • B.A. in Journalism
Coursework: Feature writing, article writing, copyediting, creative writing, photojournalism, web and graphic design, business ethics, English grammar, problem-solving.
Activities & Societies: Society of Professional Journalists, Daily Titan Newspaper
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TECHNICAL SKILLS
Adobe Creative Suite
HTML/CSS
Microsoft Office
Mac and Windows
katie evans 